Recently launched, the Barossa Trust Mark is a concept developed by the BGWA. The Trust Mark brand is owned by the Barossa Trust Mark Association Inc. (BTM), a specially created incorporated association which comprises three foundation members, namely the BGWA, Barossa Tourism Inc. and Food Barossa Inc., each of which has representation on the BTM Board.
The Trust Mark is to be applied to Barossa food and wine products, as well as Barossa tourism experiences that embody the values of the region such as origin, integrity, community, quality and environment. Consumers and third party users will benefit from knowing that the product or experience meets the highest aspirational quality standards set by the BTM.
The establishment of this concept is an outstanding opportunity to promote the Barossa region, its unique and first class produce and the passion and history of the community. Businesses using the Trust Mark must be locally based and contribute to the region by supporting other businesses and suppliers. They must also demonstrate how they care for the environment in which they operate.
Businesses may submit applications for use of the Trust Mark to the BTM whose independent five member adjudication panel will review and determine applications.
The BTM has already approved 25 inaugural licensees, with products ranging from baked goods to bed and breakfasts, including well-known brands such as:
- Henschke – Hill of Grace Shiraz
- Rockford Wines – Basket Press Shiraz
- Elderton Wines – Command Shiraz
- St Hallet Wines – Old Block Shiraz
- Schild Estate – Moorooroo Limited Release Shiraz
- Barossa Farmers Market
- Apex Bakery – 1924 Dough Ferment Loaf
- Linke's Central Meat Store – Mettwurst
- Whistler Farm – Bed & breakfast
- Seppeltsfield Vineyard Cottage
- Jacob's Creek – Visitor Centre.
For more information please visit https://www.facebook.com/BarossaTrustMark
Disclaimer: The information contained in this e-alert/update is not advice and should not be relied upon as legal advice. Hunt & Hunt recommends that if you have a matter that is legal, or has legal implications, you consult with your legal adviser.